About Nurtured in Norfolk

From professional chefs to professional growers, Allan and Sue's transition from one profession to another was brought about by the need for a more consistent product.

Allan and Sue started growing Micro Cress back in 2009. As chefs themselves, their transition from one profession to another was brought about by the need for a more consistent and flavourful garnish for their dishes. They began growing Micro Herbs and Pea Shoots in a small greenhouse in their back garden and supplied the restaurant they worked in. Their experience has helped them tremendously in understanding the requirements of chefs.

I’ve been using Nurtured in Norfolk’s produce for about 6 years across our pubs. We find using their products can give a great finesse to our plates that just need that something extra. Pea Shoots, Red Amaranth and Violas are a few of my favourites. Their Baby Vegetables are also a good addition to any dish. All their produce is always consistently fresh and of very good quality!

Ryan Bolt (Executive Head Chef)

Having successfully grown Microgreens for the use in the restaurant and receiving positive feedback, they were asked by a local wholesaler to grow in a larger volume. After noticing the demand for plant-based garnishes, Allan and Sue left their roles as chefs. This is when they invested their time and money into the business and ‘Nurtured in Norfolk’ was born.

Allan and Sue chose Micro Herbs that where strong in flavour and still looked appealing on the plate. Including varieties that are most popular because of their robust flavour. Products such as CorianderLemon BalmBaby MintMustard FrillsFennelGarlic ChivesRed Vein Sorrel and Basil. Which are still by far the most popular Microgreens to date. The range of Micro Herbs has now been extended to over 70 different types.

The cofounders of the company saw a niche for new garnishes in the kitchen and wanted to add depth and flavour to the palate rather than just a garnish. Constantly growing and developing as a company. ‘Nurtured in Norfolk’ now supply a range of Edible Flowers, Micro Cress, Pea Shoots, Edible Leaves, Bunched Herbs, Baby and Sea Vegetables in various colours and flavours. All together there are over 280 different products in the range.

As ex chefs their simple ethos is that the quality and consistency of the product must be of an exacting standard that they would have expected and been happy to use themselves.

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